SPICED
What's actually true about this account?
- S
- Situation
- P
- Pain
- I
- Impact
- C
- Critical Event
- D
- Decision
- Starts with what changedGets to the situation and the pain behind a request before anyone jumps to a fix.
- Puts a number on itPushes you to find the impact in the customer's terms, not yours.
- Finds the real deadlineSeparates the customer's forcing event from your renewal date.